 | Don Weigel | Apollo Messaging | Creative Campaigns on a Budget
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 | Tom Wells | SKDK | Mastering Political Ad Strategy: Make Every Move for Maximum Impact, Courtesy of MiQ
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 | Kate Welsh | Buying Time LLC | Cracking the Code: Winning Voters' Attention in the CTV Era
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 | Theresa Winegar | NRCC | Republican Caucus: Inside the Winning Playbook
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 | Ben Yoho | The Strategy Group | Lessons from 2024: Convergent TV and Audience Targeting Strategy, Courtesy of Cross Screen Media
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