Political advertising isn’t a roll of the dice—it’s a game of strategy. Like a chess master, you need to think multiple moves ahead, anticipate your opponent’s next step, and deploy the right tactics at the right time. The difference between a wasted budget and a winning campaign? Knowing the moves that make every dollar count.

Join MiQ’s political media experts for a session that will change how you approach your media investments. We’ll reveal how smart campaigns leverage incremental reach strategies, clean room measurement, and supply path optimization (SPO) to stretch their budgets further—turning a $1M investment into $1M+ in real impact.

Through live audience polling, case studies, and expert insights, we’ll show you how to take control of the board and outmaneuver inefficiencies in your media plan.

WHAT YOU WILL LEARN: 

• Control the Center of the Board: Build a cross-channel strategy that commands attention, maximizes reach, and minimizes waste.

• Every Piece Has its Move: Use clean room measurement to strategically align first-party data with precision targeting—without privacy pitfalls.

• Checkmate Inefficiencies: Optimize your supply path to eliminate wasted spend and stretch your budget for maximum impact.

• See Winning Strategies in Action: Real-world case studies reveal the bold moves and smart plays that have led to winning political campaigns.

While your competitors are still making basic moves, you’ll be executing a strategy that puts you in checkmate position. If you want to outthink, outspend (wisely), and outmaneuver your competition, this is the session you can’t afford to miss.