Wireless providers and messaging platforms support political texting and want campaigns and causes of all kinds to maximize consumer engagement. To do so, industry leaders are helping message senders understand and navigate the ecosystem of consent, registration, verification, vetting, deliverability, and message reputation that is purpose-built to protect consumers and the platform.
This webinar brings together experts to discuss how the current ecosystem actually works, where campaigns most often run into trouble, and how to build programs that scale without tripping unwanted-message protections.
At the end of this webinar, you'll be able to:
- Map the current path from campaign to voter and understand each checkpoint along the way
- Identify what makes a texting program trustworthy and deliverable
- Spot the practices most likely to tank deliverability or trigger filtering
- Build a texting strategy that balances scale with voter expectations
- Ask the right questions when vetting a texting vendor