Join AAPC’s webinar on the newly adopted Political Messaging Guidelines - essential guidance for any political professional using messaging across fundraising, voter contact, or opinion research. The recently released guidelines set clear ethical standards and practical best practices for short codes, toll-free, rich business messaging, and local (10DLC) numbers. In this session we’ll walk through the guidelines, why they matter for campaign effectiveness, building trust and credibility, and protecting the integrity of the channel. Whether you run a texting platform or service, digital fundraising, field outreach, analytics, or survey programs, these guidelines will keep your messaging professional and credible. Register now to make sure your program aligns with AAPC guidelines and industry best practice.