Wednesday, December 10th, 2025 | 2:00 pm - 2:45 PM EST

$49.00 / Free for Members

Webinar courtesy of: 

The 2025 election cycle offered key bellwether insights on how voters consume information, engage with campaigns, and make decisions in an increasingly fragmented media environment.

In this United States Postal Service sponsored webinar, experts will unpack exclusive, early takeaways from the Postal Service’s annual post-election research, and discuss how these trends can help inform successful campaign strategies in the 2026 Midterm Elections.

Don’t miss this opportunity to learn:

  • How campaign outreach and voter engagement evolved in 2025.
  • What voter communication channels – including direct mail – proved most effective.
  • Key trends shaping campaign strategy for 2026, from data targeting to message timing.

Whether you’re planning for the next election cycle or refining your overall voter outreach tactics, join us for a sneak peek at exclusive data and insights to help shape your campaign strategy

 

Speakers include:

Casey Ackermann

Vice President, Weber Shandwick

Eddie Alvarran

Manager, Customer Marketing Mail, USPS