Lara is the Founder and CEO of 1060 Advisors, a media buying firm specializing in public affairs, political campaigns, and corporate advocacy. She has led multi-seven and eight-figure omnichannel campaigns spanning CTV, programmatic, radio, OOH, print, social, and guerrilla tactics across all 50 states. Her work includes rapid-deployment campaigns for legislative battles, regulatory fights, ballot measures, and crisis communications, as well as paid media strategy for Super PACs and independent expenditures. Known for real-time optimization and seamless integration with PR, lobbying, and grassroots teams, Lara delivers measurable outcomes in high-stakes, fast-moving environments.