Explore how campaigns can strategically complement their media mix to reach voters. From broadcast and print to digital channels, including podcasts, social media influencers, and targeted digital ads, we’ll examine the best practices for creating a cohesive media strategy that resonates with your target audience.  Gain insights into how to tailor your media mix for future elections, ensuring a balanced approach that leverages both established and emerging platforms and methods.

• Learn how to customize your media mix to ensure that each channel resonates with the unique preferences and behaviors of your audience.
• Discover best practices for crafting a media strategy that complements each channel’s strengths.
• Learn how to track the effectiveness of your media mix in real-time.