As Creative Director at IMGE, Emily Karrs is the driving force behind innovation and growth within the firm’s creative vertical. With over a decade of experience in digital-first creative strategy, she has played a key role in training and upskilling IMGE’s creative team, shaping internal initiatives that have led to new revenue streams, team expansion, and the adoption of cutting-edge tools and technology. Her expertise ensures that IMGE remains at the forefront of high-performing digital content.

While her leadership has transformed IMGE’s creative operations, Emily remains deeply involved in client work, executing strategies for top-tier accounts across industries. She blends a strategic eye for digital content with a data-driven approach, ensuring that every deliverable aligns with both client objectives and audience behavior. Passionate about both the art and science of digital creative, she constantly experiments with emerging technologies and outside-the-box strategies, refining them through rigorous and bold experimentation.

Outside of work, Emily can be found chasing her two toddlers around Capitol Hill and working toward her ongoing goal of reading 100 books a year—a challenge she might meet sooner if she starts counting picture books.