In a crowded media environment, breakthrough campaigns hinge on powerful storytelling. This session features real campaign work—from ads to influencer drops—presented by the consultants who made it happen. Go behind the scenes on what worked, what didn’t, and why. From bold concepts to trusted messengers, we’ll dissect creative that moved voters—and creative that never saw the light of day.

Learning objectives:

• How strategy and storytelling aligned to drive real results
• What consultants should ask for—and push for—in creative development
• Tips for adapting message and medium across platforms
• Lessons from standout (and shelved) creative, including podcasts, influencers, and more