The Southeast has some of the most expensive, overlapping, and fast-changing media markets in the country. In this session, top practitioners break down how they’re actually building winning media mixes, balancing TV, radio, digital, streaming, field, and social and earned media to reach voters across wildly different districts.  

You’ll hear candid insights on what’s working now, where money gets wasted, how to handle DMA spillover, and how shifting demographics from Nashville to Atlanta to the I-4 corridor are reshaping strategy heading into 2026.