Emily White is the CEO of Impact Data & Events, a Fellow at Johns Hopkins University’s SNF Agora Institute, and a Partner at Collective Entertainment. White is a longtime music industry executive that built a data-model with Johns Hopkins showing the top trending music, sports, entertainment, and influencer talent in each location with the most low-propensity fans. Impact Data & Events books talent from this data to produce free concerts and create digital activations with 80% of attendees and new list building coming from traditionally hard to reach groups who take tangible action to engage, not limited to checking one’s voter registration.