Patrick Ruffini is a founding partner at Echelon Insights, a widely recognized public opinion and strategic research firm. He authored Party of the People: Inside the Multiracial Populist Coalition Remaking of the GOP, called "The Book That Predicted the 2024 Election" by the New York Times. An expert in political realignment and demographic trends, Patrick previously led one of the country's premier digital strategy and communications firms, Engage, and served in senior roles at the Republican National Committee and for President George W. Bush's 2004 re-election campaign.