Sten McGuire currently serves as Senior Sales Director, leading X’s Political, Government, Health & Pharma verticals. With over a decade of experience in media, advertising, and politics, Sten has built a career driving sales and business development initiatives in emerging categories and platforms. Before joining X, Sten was Vice President of Sales, overseeing Political & Public Affairs at Optimum Media. He also served as the political lead at Hulu, spearheading CTV adoption within the political advertising community. Previously, Sten held roles at Spectrum Reach, DirecTV, and OMG, supporting both political and commercial initiatives across various business sectors. Sten resides in Little Silver, NJ, with his wife, Kristen, their newborn son, Krew, and their dog, Oslo.