Tom Ferrall serves as Senior Director at National Media, where he oversees media strategy and manages a team of buyers executing campaigns across the full spectrum of paid media. His work spans both the political and corporate arenas, and in close collaboration with National Media's insights team, he turns granular audience data into media strategies that connect clients with the voters and decision-makers who matter most. Prior to National Media, Tom was an Associate VP at AdVictory, where he played a central role in the digital advertising operation for a top-tier presidential campaign. His work has earned multiple Pollie Awards.