Micah Roberts joined Public Opinion Strategies in 2007 and became a Partner in 2016. The major focus of Micah’s work has been in message development and advertisement testing for public affairs and public policy campaigns. Micah is proud to have helped seventeen successful ballot initiative campaigns in five states develop and hone their winning messaging, advertising, and voter targeting strategies.

In addition, Micah has been part of the bi-partisan NBC News polling team since 2010 and since 2013 he has led the Republican half of the bi-partisan team that conducts quarterly polling for CNBC.