Kyle Martinsen is the founder and president of K24 Creative, a creative and research firm specializing in viral digital content for conservative candidates and organizations nationwide.

During the 2024 election cycle, Martinsen served as Creative Director for Dave McCormick's successful U.S. Senate campaign in Pennsylvania, crafting some of the most viral digital ads in the country. He was credited with developing the playbook used by campaigns and outside groups to define Kamala Harris.

Prior to the McCormick campaign, Martinsen held roles in rapid response and research at the Republican National Committee and on President Trump's 2020 presidential campaign.