Peter Lifson is the Vice President of Data & Analytics at Baker Group Strategies, a full-service political consulting firm, and is a co-founder at Anchor Research. Peter provides in-depth strategic analysis of all client polling data and targeting recommendations to provide them with a roadmap to victory.

Peter served as the polling director and oversaw all of the data and analytics for Senator Marsha Blackburn’s successful elections in 2024 and 2018, Congresswoman Ann Wagner’s campaigns since 2022, and Senator Bill Hagerty’s successful U.S. Senate primary campaign in 2020 as well as numerous state, local, and public affairs campaigns.