Piper Melbye is the Senior Director of Business Development at Direct Persuasion, a leading performance marketing agency specializing in data-driven fundraising and innovative, solutions-based campaigns. She began her career at the company in programmatic and social advertising, developing deep expertise in performance strategy before transitioning to lead new business growth. Piper partners with political organizations, Fortune 500 companies, startups, nonprofits, and government agencies to deliver measurable, high-impact results. She brings a strategic, client-focused approach to building lasting partnerships. Piper holds a degree in Business with emphases in Marketing and International Business from the University of Colorado Boulder.