Gabriella Zutrau is a Digital Strategy Advisor to campaigns and organizations. While her expertise is in organic social media, she also has a background in community organizing. Following her pioneering work on Zohran Mamdani’s campaign, Gabbi has become a leading expert in using social media chatbots for political organizing, and has trained hundreds of people in social strategy and chatbot best practices for politics and advocacy. In a different lane, Gabbi is a pet content creator. She and her dog Edna (@ednatherunt) reach tens of millions monthly, using their pages as a testing ground for innovative digital tools and tactics.