Video is no longer a line item on a media plan, it’s the foundation of modern political advertising. Voters are watching video everywhere: on linear TV, streaming platforms, YouTube, and across social feeds, all within the same day or at the same time.

This panel will explore why a unified video strategy is now essential to winning campaigns. We’ll break down how audience behavior is changing and the response from media buyers, the shift from fragmented video buys to audience-first planning, and what top campaigns are doing differently to drive reach, frequency, and persuasion across the full video ecosystem.