Live sports streaming is quickly becoming the next MVP for political campaigns with huge reach, mixed-demo crowds, and a vibe that makes people actually watch the ad breaks. Optimum Media brings together an all-star panel of buyers and strategists to lay out the wins and whiffs of buying sports: hard-to-reach voters that you can’t reach elsewhere, streaming exclusivity and what it really means for your team, and why sports is a different field when it comes to actually connecting with voters.