Daniella Propati is a strategic leader, entrepreneur, and co-owner of Direct Persuasion. Specializing in performance marketing, creative strategy, and large-scale campaign execution, she has reimagined how political and digital advertisers maximize impact.

As Chief Creative Officer, Daniella pioneered innovative approaches to campaign creative by integrating AI tools, implementing performance-based incentives, and developing rapid iteration strategies. Her expertise has produced over 65,000 creative assets and earned industry recognition, including a Gold Award for AI Content Generation at Campaign Tech 2024.

Her experience includes leading creative strategy for the National Republican Senatorial Committee during the 2022 cycle and managing the Trump 2020 campaign's creative operations, overseeing 42,000+ assets. Daniella's expertise in performance marketing, political and AI strategy, strong leadership, and a data-driven approach continue to set new standards in political and performance marketing.