Jenna Kruse, co-founder and managing director of Adwell, is a 15‐year veteran of Democratic campaigns with expertise in opposition research, communications, and paid media strategy. She’s worked with dozens of campaigns while at the DCCC (2010–2014), as research director for Senator Brian Schatz’s Senate primary and for Senator Cory Booker’s 2020 presidential campaign, plus senior roles at EMILY’s List. Her strategic expertise helps drive winning campaigns. She is a Central Illinois native, Miami University (Ohio) alumna, and PCT thru-hiker ('21).