In 2025, viewer attention is more fragmented than ever—spread across multiple screens, platforms, and an expanding universe of streaming apps. With voters cycling through an average of eight apps on their Smart TVs and gravitating toward Free Ad-Supported Streaming (FAST), political advertisers must evolve beyond the traditional media playbook.

Join LG Ad Solutions and a panel of expert political marketers who cracked the code to help campaigns break through in 2024 using ACR data, personalized messaging, and CTV-first strategies. You’ll leave with actionable insights, media strategies and targeting tactics to more precisely and efficiently reach and impact voters in 2025, and in the midterms ahead.

Key Topics:

• NEW research on the state of TV viewing behaviors, content discovery and ad preferences

• Leveraging ACR data and advanced targeting capabilities to reach voters with increased accuracy

• How CTV + ACR can address political marketers reach and frequency concerns and help them to reach the voters that matter

• Ensuring brand safety, trust and transparency in CTV advertising

• Driving higher message favorability, measurable outcomes and quantifying CTV campaign results with real-time reporting and insights