Broadmoor Hall A

In today’s fragmented media landscape, effective campaigns demand more than just smart messaging—they require smart delivery. This session explores how data-driven strategies across connected TV, online video, and linear platforms are transforming political media planning to maximize reach, minimize waste, and move voters efficiently across all levels of the ballot.

As part of the discussion, panelists will dissect a recent Iowa congressional race, featuring independent expenditure teams from both sides. They’ll share how cross-channel tactics were applied in the real world and what the outcomes reveal about building winning media strategies in a competitive environment.