Join the United States Postal Service® to discuss how direct mail shaped the 2024 election cycle – and how it can be leveraged to engage a shifting electorate this upcoming election cycle.

During the session, USPS will unveil the latest annual joint white paper with an inside look at how voter engagement with political advertising channels evolved during this past election cycle. Attendees will leave the session with a better understanding of how voters prefer to receive campaign information and actionable insights to adapt these learnings to optimize campaign strategies.

Don’t miss this opportunity to be part of a conversation with the Postal Service and their team of direct mail experts.