This panel brings together three pros who’ve moved beyond the hype and into hands-on, real-world applications of AI in political communication. From custom agents that plan and optimize campaign operations, to powerful off-the-shelf models shaping persuasive media content, to behind-the-scenes strategies for collaborating with LLM developers to build bespoke AI tools. Regardless of your familiarity or usage of AI this panel will help you demystify the process, avoid the fluff, and focus on outcomes.