As voters shift across screens, so must your strategy. This session dives into how seasoned political advertisers are adapting creative for linear TV versus OTT/CTV - where length, pacing, targeting, and viewer engagement vary dramatically.

Learning objectives:

• How to tailor messaging for passive vs. active viewing enviorments
• Best practices for geo-targeted and persona-based ad versions
• When cinematic storytelling beats punchy repetition - and vice versa
• Lessons from campaigns that the screen-to-message fit wrong (and right)