Explore how evolving demographics, changing media consumption habits, and hyper-local issues are reshaping the ways campaigns connect with voters. Join industry experts as they share innovative approaches to micro-targeting, the growing role of new media platforms, and the importance of culturally resonant messaging. Panelists will draw on regional campaign experiences to illustrate how data, messaging, and media strategy come together to drive voter engagement—offering practical takeaways for campaigns of all sizes.

Learning objectives:

• Data-driven strategies for identifying and targeting key voter segments
• Leveraging emerging media platforms and new technologies to connect with voters
• Case studies and regional examples of successful campaign strategies