As politics, policy, and public perception increasingly intersect, firms are looking to political consultants for help navigating high-stakes media relations, crisis communications, and public affairs. This session will explore how consultants can strategically expand into corporate advocacy, ballot initiatives, and reputation management—transforming short-term wins into lasting client partnerships. Discover how to position your firm as the go-to resource when reputations are on the line, generate sustainable revenue beyond the election cycle, and adapt to today’s fast-changing political and regulatory environment.

Learning Objectives:

• Identify new revenue opportunities in corporate advocacy and crisis communications
• Understand how to position your firm for long-term client relationships beyond campaign season
• Gain strategies to navigate regulatory and reputational risks for clients
• Learn how to scale your services to stay relevant year-round