As AI-driven targeting tools become more sophisticated, an increasing number of campaigns, advocacy groups, and even voters express interest in using AI to identify persuadable audiences. This shift raises key questions for political consultants: Does AI replace traditional expertise in voter targeting, or does it enhance it? Where do human insights remain essential, and where does AI provide an edge? This panel will explore the intersection of AI tools and political consulting, addressing how data-driven decision-making is evolving and what it means for the industry.

Learning objectives:

• A clear understanding of AI’s role in voter targeting and persuasion
• Insight into how AI is reshaping the role of political consultants
• Identify the risks in over-relying on AI
• Strategies for integrating AI tools while maintaining human-driven campaign strategy
• Ethical considerations surrounding AI use in campaigns, including data privacy, transparency, and bias