Sara Fagen is an American technology and data entrepreneur. Sara co-founded Tunnl in 2020
where she serves as CEO, leading the fast-growing Tunnl team in their mission to revolutionize
the way organizations engage with their audiences to drive smarter decision making.

A serial entrepreneur, Fagen founded Resonate, a consumer intelligence platform, sold to ZMC
in 2022. She was also a partner at leading public affairs firm, DDC, acquired by Omnicom in
2014.

Before she began building businesses, Fagen had a successful career in government and
campaign politics. Fagen served as White House Political Director for President George W.
Bush, helping enact some of President Bush’s most significant legislative accomplishments.
Fagen played a key role in the President’s 2004 re-election campaign, in which she served as a
senior strategist directing opinion research, paid media, and microtargeting. An innovator from
the start, The Wall Street Journal once referred to her as a “data whiz.”