AI isn’t theory anymore—it’s on the frontlines of modern campaigns. This session reveals how consultants are actually using AI to boost strategy, automate grunt work, and keep teams sane during crunch time. Learn what’s working, what to avoid, and how to lead with both innovation and integrity.

Learning objectives:

• Which AI tools top firms are using—and how
• Real-world workflows that save time without sacrificing authenticity
• How teams are setting smart policies and expectations for AI use
• Ethical red lines, training approaches, and how to get your team aligned