While the presidential race dominated headlines, the most telling lessons came from state and local contests. From voter behavior to messaging hits and misses, this session will equip you with the insights you can’t afford to ignore as we look ahead.

Learning objectives:

• Key wins and losses that reveal what’s shifting under the radar
• Turnout and voter behavior trends shaping 2026 and beyond
• Messaging and mobilization strategies that delivered—or tanked
• Tactical takeaways to refine your approach next cycle