Hear from top mail strategists on targeting, creative trends, timing, and compliance. Learn how to integrate mail with digital and field programs to cut through the clutter, engage voters, and drive results in California’s vote-by-mail environment.

Key Takeaways:

• How to segment and target California voters effectively using updated data tools
• Best practices for timing and frequency in the context of California’s vote-by-mail environment
• Compliance tips to avoid costly mistakes
• Integrating direct mail with digital, phones, and field for maximum impact