Whether you’re facing a crowded field, intraparty rivalries, or cross-party coalitions, this session will explore how consultants are adapting their strategies to position candidates for success in the June primary and beyond. 

Key Takeaways:

• Understand the strategic implications of California’s top-two primary system for both major parties.
• Learn how to assess and manage intraparty competition and avoid splitting the vote.
• Explore messaging strategies that appeal to broader primary electorates while staying true to party values.
• Gain insight into building unexpected coalitions and voter outreach approaches that can maximize turnout in non-traditional bases.