In 2026, California campaigns will navigate demographic shifts, evolving voter priorities, and possibly new district maps. This session will break down the factors most likely to impact competitive races and how to adjust strategy accordingly.

Key Takeaways:

• How demographic changes—and potential redistricting—could affect the map.
• Turnout patterns and issue priorities shaping the midterms.
• Key districts and contests to watch.
• Messaging and targeting strategies for California’s diverse electorate.